{"id":8042,"date":"2022-01-20T15:17:07","date_gmt":"2022-01-20T13:17:07","guid":{"rendered":"https:\/\/www.smartwrap.ro\/?p=8042"},"modified":"2022-03-16T11:59:56","modified_gmt":"2022-03-16T09:59:56","slug":"despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company","status":"publish","type":"post","link":"https:\/\/www.smartwrap.ro\/en\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\/","title":{"rendered":"Despite tough market conditions, 2021 was a huge leap in the development of SmartWrap Company"},"content":{"rendered":"<p>For M&amp;M Product\/SmartWrap, producer and distributor of smart flexible packaging, 2021 was the year of resilience and adjustment to the new market conditions. Due to its resources and great efforts, SmartWrap had good results in 2021: modernizing the production hall, completing the rebranding process, maintaining profitability and increasing turnover are just a some of company\u2019s achievements.<\/p>\n<p>2021 started with a 350.000 Euros investment in modernising the production hall in R\u00e2\u0219nov and 150.000 Euros in IT systems, salaries of new employees in production and KA sales division, as well as in finalizing the strategic relaunching process started in 2020 \u2013 the launch of the new website (<a href=\"https:\/\/www.smartwrap.ro\/\">https:\/\/www.smartwrap.ro\/<\/a>).<\/p>\n<p>Market challenges have intensified with increasing prices at raw materials (from 800 Euros\/ton to 2.200 Euros), high transportation costs and delivery delays which caused shortage of goods. All this situation has been doubled by the price pressure that changed very often, so that the biggest challenge was daily spot pricing to the clients.<\/p>\n<p>\u201cAt the end of a very difficult year, we are glad to have closed it with good results: our incomes increased with over 1 mil. Euros, we maintained profitability despite that fact that we increased fixed expenses to modernize the production hall and new employees, doubled prices for raw materials and products\u2019 availability crises; we concentrated more on added value by increasing HP (High Performance) products share in the business \u2013 from 35% in 2019, we reached to 51% in 2021, our long-term strategic objective. Considering the whole economic context, we are most glad we didn\u2019t have to restructure our stuff. We are optimistic about 2022 and plan to increase our sales team, launch new concepts and products in the market and implement a more dynamic business model to develop our client portfolio. We already have good news for our clients \u2013 6 Smart offers to attract new clients and keep out loyal customers\u201d, declares Melinda Mure\u0219an Founder and General Manager M&amp;M Product \/ SmartWrap.<\/p>\n<p>The company ended 2021 with a turnover of more then 7,5 mil. euros, an increase of 18% compared to 2020.<\/p>\n<p><strong>About M&amp;M Product<\/strong><\/p>\n<p>Founded in 1994, M&amp;M Product has a platform in R\u00e2\u0219nov (production and central warehouse) and 5 regional workstations in: Bucure\u0219ti, Cluj, Craiova, Bac\u0103u, Timi\u0219oara.<\/p>\n<p>The company has 2 divisions (production and distribution) and 3 business lines: Standard flexible wraps, High Perfromance flexible wraps (HP and smart green) and Machineries.<\/p>\n<p><strong>o<\/strong><strong>ptim, HighPerformance<\/strong>, <strong>The SmartGreen <\/strong>are the three main brands of the company.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.smartwrap.ro\/wp-content\/uploads\/2021\/02\/logo-optim.png\" alt=\"\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" src=\"https:\/\/www.smartwrap.ro\/wp-content\/uploads\/2021\/02\/smart-green.png\" alt=\"\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" src=\"https:\/\/www.smartwrap.ro\/wp-content\/uploads\/2021\/02\/smart-hp.png\" alt=\"\" \/><\/p>\n<p>M&amp;M Product also sales brands of strategic suppliers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For M&amp;M Product\/SmartWrap, producer and distributor of smart flexible packaging, 2021 was the year of resilience and adjustment to the new market conditions. Due to its resources and great efforts,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":7836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-8042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Despite tough market conditions, 2021 was a huge leap in the development of SmartWrap Company - SmartWrap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartwrap.ro\/en\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Despite tough market conditions, 2021 was a huge leap in the development of SmartWrap Company - SmartWrap\" \/>\n<meta property=\"og:description\" content=\"For M&amp;M Product\/SmartWrap, producer and distributor of smart flexible packaging, 2021 was the year of resilience and adjustment to the new market conditions. Due to its resources and great efforts,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartwrap.ro\/en\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartWrap\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ambalaje.flexibile.inteligente\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T13:17:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T09:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartwrap.ro\/wp-content\/uploads\/2021\/04\/4-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"897\" \/>\n\t<meta property=\"og:image:height\" content=\"598\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Securizare Emiral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Securizare Emiral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smartwrap.ro\\\/en\\\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartwrap.ro\\\/en\\\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\\\/\"},\"author\":{\"name\":\"Securizare Emiral\",\"@id\":\"https:\\\/\\\/www.smartwrap.ro\\\/#\\\/schema\\\/person\\\/14cec845388bb7401f18a89074212d6d\"},\"headline\":\"Despite tough market conditions, 2021 was a huge leap in the development of SmartWrap Company\",\"datePublished\":\"2022-01-20T13:17:07+00:00\",\"dateModified\":\"2022-03-16T09:59:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smartwrap.ro\\\/en\\\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\\\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartwrap.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartwrap.ro\\\/en\\\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartwrap.ro\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4-1.jpg\",\"articleSection\":[\"Press releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smartwrap.ro\\\/en\\\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\\\/\",\"url\":\"https:\\\/\\\/www.smartwrap.ro\\\/en\\\/despite-tough-market-conditions-2021-was-a-huge-leap-in-the-development-of-smartwrap-company\\\/\",\"name\":\"Despite tough market conditions, 2021 was a huge leap in the development of SmartWrap Company - 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